Automotive

A specialist in the China automotive sector, that aggregates, productises and packages data to enable clients, for the first-time ever, to receive full category intelligence with an ‘entire’ market view - rather than just receive data on single brand or model performance.
This allows for accurate market sizing, forecasting, granular consumer profiling, behavioral mapping and model performance monitoring (incl. configurations) across a competitive set. Use big data to uncover insights to improve sales, test drive conversion, prospect identification, affinity and engagement programs as well as gain eyes-on competitor digital best practices.

Example Areas of Analysis
• Customer identification and profiling.
• Mapping the customer journey to test drive.
• Analysis of critical touchpoints on third party auto verticals. 
• Buying factors/decision criteria across competing models. 
• Identification of customer preferences and interests with focus on their luxury perception.