Using hundreds of millions of online consumers journeys to fully understand a brands digital footprint in relation to their nearest competitors.
Supports digital asset development decision making by providing empirical data on which product features, digital touchpoints and channels to focus on.
Example Areas of Analysis
• Understand online booking journeys and purchase funnel
• Benchmarking clients existing digital assets vs competitions online ecosystem
• Understand best practices the competition implements to convert online bookings
• A look at brand penetration vs competition by location and by online travel aggregator
• Consumer feedback i.e. service, experience, pricing, brand comments in relation to the competitive set.