Finding out what’s important to both patients and physicians by creating digital performance KPI’s based on their online behavior as they navigate key online touchpoints. Using hundreds of millions of online journeys to fully understand what is ‘top of mind’ for select segments – e.g. individuals searching for information on diabetes, medical devices, treatments and hospitals.
Example Areas of Analysis
• Patient segmentation based on their health needs and lifestyle
• To dig out the online communication gap between physicians and patients or patient groups
• Identifying strengths and potential blockages to OTC ecommerce purchase
• Forecasting to identify next hot products and new consumer segments
• Develop online communication strategy for Pharma products based on digital channel behaviors