With such a large and growing market – small insights can bring millions of RMB in increased revenues. Finding out what’s important – creating digital performance KPI’s based on market revenue, conversion and market potential. Using hundreds of millions of online consumers journeys to fully understand a brands digital footprint in relation to its nearest competitors.
Example Areas of Analysis
• Reviewing a Brand entire online ecosystems
• Deep dive into consumer profiles, providing granular understanding of the brands target audience
• Look for new market opportunities around products and niche target audiences
• Brand penetration vs competition by geo-location
• A look at ecommerce behavior and consumer feedback in relation to their competitive set