Go Capture solves a major challenge in the massive Chinese sports market by identifying target audiences’ top related affinity sponsors and validating sponsor related engagement and activation. In addition, KOL validation and unprecedented direct TA engagement proved a competitive edge for any sports or entertainment entity looking to efficiently tap into this lucrative and exciting market segment.
Example Areas of Analysis
• Identifying key affinity brands for sponsorship opportunities
• Sponsorship evaluation tool to monitor sponsorship performance during events
• Sizing of select target audiences by category, by sport and by region
• Understand where your target online behavior and drive fan acquisition through content opportunities
• Understand target audience to improve proposition, social and communications relevancy